If We Have to Drill, Can We Agree to be Prepared?

The Nature Conservancy today released a poll showing that voters in the Appalachian region want a rational planning and regulatory system to minimize environmental impacts from Marcellus Shale drilling.
http://www.nature.org/newsfeatures/pressreleases/appalachia-poll-memo.xml

In fact, to quote directly:

To protect forests, rivers, and streams from the potential negative effects of natural gas development in the Central Appalachians, robust majorities of voters in the region support establishing strong environmental safeguards as a condition on further natural gas development, including:

o Requiring natural gas developers, before they start drilling, to prepare regional plans for locating their wells and pipelines to reduce impacts on wildlife habitat and water quality (93 percent)
o Requiring natural gas developers to prevent or fix any negative impacts that drilling, pipelines, and roads may have on forests or water quality (92 percent)
o Requiring companies that drill for natural gas to follow guidelines based on sound science to guide their decisions about where to put natural gas wells (91 percent)

So, over 90 % of voters in the Marcellus Shale region seem to agree with the recent Roundtable convened by the Institute of Politics which called for a "logical organization of drilling units over a defined geologic formation in order to minimize surface disturbance and maximize the efficiency of extraction and transport of oil and natural gas."

http://www.news.pitt.edu/news/shale-gas-roundtable-releases-final-report

So, if we have to drill, can we agree with so many others, to do it rationally?